Name _____________________________ Carra
Write the letter of the word in the space provided.
A.Demonstrations B. Fun/Relaxation Appeal C. Celebrity Endorsement
D. Bandwagon Appeal E. Popularity Appeal F. Voice of Authority
G. Romance/Sex Appeal H. The “Deal” Appeal I. Scientific Evidence
J. Comparison Tests K. Maturity/Sophistication Appeal
_____ 1. Famous or well-known people talk about how great a product is.
_____ 2. Creates a sense of urgency and excitement by implying that this
is a deal that is too good to pass up.
_____ 3. Intended to show how well a product works.
_____ 4. Experts such as doctors or scientists talk about the effectiveness
of a product.
_____ 5. Intended to convince you to buy a product by implying that if you
use it you will be more popular.
_____ 6. Creates the impression that everybody is using a product and you
_____ 7. Presents “facts” and statistics from surveys supporting the
effectiveness of a product.
_____ 8. Intended to sell a product by convincing you that it will help you
to have more fun or feel more relaxed.
_____ 9. Uses very attractive models in a way that implies that using the
product will make you more romantically or sexually attractive.
_____ 10. Presents the results of consumer opinion polls or “taste tests”
involving direct comparisons of similar (competing) products.
_____ 11. Intended to show that if you buy a product you will be more
grown-up, sophisticated, and fashionable.
Complete the following sentences with the correct word.
- A target group is _____________________________________________________________buy a product being advertised because the companies are trying to sell a product to them.
- What is the name of the name which is written on the ad? _____________________________________________
- What is the message that is not written on the ad, but is understood by the overall “look” or “sound” of the ad? _______________________________________________